Culture Shock
Collision
December, 2024
Cultural shock refers to the psychological and physiological discomfort experienced when an individual or organization is immersed in an unfamiliar environment—whether through a new country’s culture or a contrasting setting. This disorientation manifests as confusion, fatigue, anger, hostility, and anxiety, among other emotions. But what if this phenomenon unfolded in a fictional world, where the boundaries of time and space are in flux, collapsing into one another? What would happen when perspectives from different timelines converge? The collision of time and space generates a tension, one that rests uneasily between the realms of reality and fiction, sparking a unique, restless energy.
History is a cycle, and fashion, too, mirrors this perpetual rhythm. Yet, when the familiar collides with the unfamiliar, it creates fertile ground for transformation. How do individuals perceive style across various epochs? How do these perceptions evolve when confronted with new cultural landscapes? Every period in time offers its own interpretation of aesthetics, and this exploration encourages us to reflect on how we respond when faced with radically different visions of fashion. What propels us from initial rejection to eventual acceptance? How do these once-dissonant subcultures rise to lead and redefine the mainstream?
In the ever-shifting world of fashion, pioneers often transcend the confines of current trends. When opposing styles clash, these visionaries resist the pressure to conform to the dominant narrative. Instead, they break free from constraints, forging entirely new paths that assert their distinct voice within the broader fashion landscape. Through their lens, we invite a dialogue between two disparate cultural and aesthetic contexts. It is within these visual contradictions that the essence of this exploration lies. By embracing these opposing forces, we challenge the rigid perspectives of the present, encouraging introspection and inspiring transformative thought.
Ultimately, the “shock” at the heart of cultural shock arises not only from geographic dislocation but also from the passage of time. As time unfolds, what was once considered unconventional gradually becomes the new norm, only to be undone by the emergence of new, unconventional ideas on the horizon. This cycle repeats endlessly, much like the sea that accepts all rivers, never discriminating against the smallest streams.
Culture shock often evokes feelings of uncertainty, confusion, or anxiety as individuals enter unfamiliar environments
History is a cycle, and fashion, too, mirrors this endless motion
When the familiar intersects with the unfamiliar, it creates fertile ground for innovation
In the ever-evolving sphere of fashion, visionaries often transcend the confines of current trends
By embracing these opposing forces, we challenge the rigid perspectives of the present, encouraging introspection and inspiring transformative thought.
As time unfolds, the unconventional becomes the new norm
Ultimately, the “shock” at the heart of cultural shock arises not only from geographic dislocation but also from the passage of time
Credits
Photographer
QIU ZI XUAN
Editor
EDEM DOSSOU
KEVIN LANOY
Stylist Assistant
Stylist
DAURIANNE EMBOULE
Makeup
SITARA NASH
Makeup Assistant
STÉPHANE GABOUÉ
Casting
ANNA MARIE, JADE, JASON EDWIGE (STUDIO PARIS), KALANI SHAUN, KOFFI WANDJI, SHANNON GENDRON, TIMOTHY WANG (STUDIO PARIS), VIOLETTE FAULQUES
Models